Kingjovis.com… a case study.
I’m always a big supporter of simplicity. There are so many good reasons to make things simpler in every aspect of your life that it’s almost crazy not to take a few minutes to simply reassess your website, collateral, or marketing layouts, and see what you can do to make things smarter, easier, and more effective.
The very talented Jason Rosen approached me a short amount of time ago, and picked my brain about what he could do to get more hits to his website, and get more people engaged. His project, Monsterwood, is an absolutely fantastic story; rich, immersive environments, incredible characters, and an unmistakeably powerful and important message.
Instead of pointing Jason down the road of total complexity with fashioning a new website with a new photoshoot and all of the time and effort that’s involved in wireframing development, contracts, and the like, we took the time to sit down and analyze what he really wanted to accomplish. The long and short of the conversation is that Jason’s needs were really tied to communicating on a very personal basis with his fan base and keeping the world updated on the day to day, week to week operations in his studio.
Keep it simple. Keep it simple. The best way to communicate in this fashion is to use a blog application Wordpress, and some very simple plugins. Wordpress is hands down the best blog out there (sorry Blogger and the rest, but it is true), and after a very short amount of time with the new site up, he has sextupled his hits, gained pagerank, and has (really in like a week’s time) almost 50 registered users, many of whom engage Jason with comments on his posts. His previous site had super-low traffic, no functionality at all to edit or track visitors, and was completely unmanaged for any kind of SEO. It was what he could do with the small bits of time that he had while working hard on the Monsterwood project.
Jason’s setup is really great. He relies on no one but himself to create and manage content, can do it at his own speed, and is really happy to have the functionality and plug-in options of Wordpress at his fingertips.
All in all, a great end (and beginning, too) to the story. It continues to reinforce the Rovettidesign model… keep it simple, straightforward, and organic. You’re guaranteed to have honest results if you are honest with what you need your marketing to do for you. Generally every client of mine goes through the grinder before I even begin to talk about websites. Getting to know a client and their needs automatically ensures that the right decision will be recommended.
There are many times that a blog and a blog alone isn’t what a client would need at all; but in this case, doing an initial assessment of Jason’s needs has ended up with what what we pride ourselves on… a simple, bombproof solution specifically catering to the client’s needs. Trackable results, and incredible turnaround time from start to finish.
Make sure to check out Jason’s site, register, and of course… if anyone out there needs a bit of insight, consultation, or reccommendations made for their online, print, interactive… you name it; give me a call, or email me. Just visit my contact page.
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